All the upgrades are free of charge. Existing Verizon customers will automatically receive them as of Thursday. Customers who don't want the upgrades will, as always, be able to select new, cheaper plans, said Lewis.
Verizon also announced upgrades to its network that should allow for faster connections.
T-Mobile CEO's world with no contracts
Verizon's move is just the latest among mobile phone carries that have been battling it out on the price front, since phone offerings and the network quality are now relatively similar among all carriers.
AT&T(T) recently cut the prices of its family smart phone plans, while Sprint(S) announced a "framily" plan that lets people share a package even if they don't live together. T-Mobile(TMUS), the No. 3 carrier, has eliminated contracts, cut rates and increased upgrade frequency.