Secret's in the sauce

  @FortuneMagazine February 27, 2014: 7:25 AM ET
TAW17 jim bankoff

More than 20% of Vox Media employees are developers and designers, CEO Jim Bankoff says.


In January, Ezra Klein, the prolific creator of the Washington Post's influential political news rag Wonkblog, announced that he was decamping to a relatively young digital startup named Vox Media. Unusually, Klein professed admiration for the company's content-management system, a web-based platform called Chorus, as a major reason for choosing Vox. Chorus "is already helping us rethink the way we power newsrooms and present information," he wrote.

You've probably read something in a Vox Media publication in the past year. The young company publishes the sports blog SBNation, the gaming site Polygon, and the tech site the Verge. In November, CEO Jim Bankoff paid a reported $25 million to purchase Curbed Networks, publisher of the eponymous real estate news site as well as Eater (dining) and Racked (retail). In the last year, these six sites have seen their readership grow more than 75%. Taken collectively, Vox marshals an online audience larger than that of the Post or Forbes.

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