"From our conversations with college students, it's clear this issue matters to more than just the student-athlete," said Michael Carey, a vice president at Fluent, in a release.
Many say they fear unionization will create greater inequality between student-athletes and non-athletes on campus, and between athletes who play different sports.
The National Labor Relations Board ruled in March that football players at Northwestern University are employees of the college and have the right to unionize. The football team will vote Friday about whether or not they will form a union. If they do unionize, the college could have to cover the cost of better medical coverage, concussion testing, and possibly even pay for the student-athletes.
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Advocates of the change argue that college athletes deserve to be treated like employees because they already receive pay in the form of scholarships, work between 20 and 50 hours per week and generate millions of dollars for their schools.
But not everyone is a fan. The coach of the Northwestern football team and some if its players are against forming a union. And the university has said it will appeal the ruling from the labor board.