Call it Facebook for the famous.
Facebook (Tech30) has unveiled a new standalone app called "Mentions," which is designed to help famous people manage their presences on the site. ,
The app is only available to users with "verified" accounts -- celebrities, government officials and other public figures.
The app tracks posts that mention the celebrity user. Mentions lists them in a News Feed-like interface that makes it easier for famous people to respond to fans directly. Mentions also lets users do live Q&As with fans from their phones, and tracks the most popular stories on Facebook in case public figures want to weigh in.