Sprint is trying to one up industry leaders Verizon and AT&T.
On Monday, Sprint ( announced it was jacking up the data it offers in its family pack options. The new plans will be offered starting on Friday. )
A family with four phone lines would spend $160 per month to share 20GB of data, Sprint said.
Sprint currently offers a $160 per month four-line plan. But that includes only 1GB of data for each phone.
The new plans will carry new branding, meaning Sprint will phase out the "Framily Plan" -- for family and friends -- branding in which it has invested heavily.
Customers with Framily Plans can continue their service or sign up for a new shared plan, which in many cases would mean a less expensive bill or additional data. Spokeswoman Kristin Wallace said the company would no longer allow the option of separate bills for lines on a shared plan -- ideal for friends sharing a single plan.
Instead, the new plans will be known as "Sprint Family Share Pack."
Sprint promised that new single-line plans would be announced later in the week.
CEO Marcelo Claure said the company would reimburse customers for the costs of switching from other carriers, such as cancellation fees.