Amazon is the new eBay ... sort of.
Amazon (AMZN) has a new feature called "make an offer" that allows customers to place bids, rather than buy outright. But unlike Ebay, (EBAY) it's a one to one bid where the customer haggles privately with the seller.
"The 'make an offer' feature is not an auction format," said Amazon, in a press release. "The intention is to lower prices, and a customer negotiating with a seller will never pay more than the listed price."
This works in the opposite of an auction, where the price goes up as multiple customers bid on an item.
Related: Amazon Prime gets another perk: diapers
The new Amazon feature launched Tuesday with 150,000 items classified as sports and entertainment collectibles, and collectible coins and art.
Sports items include a Dallas Cowboys helmet signed by Tony Romo, with a starting bid of $555.25 (down from $621.44) and a Green Bay Packers jersey signed by Brett Favre ($252.81, down from $274.69.)
Entertainment items include a signed nude photo of "Buffy of the Vampire Slayer" star Sarah Michelle Gellar, with a starting bid of $200, and a prop shotgun from the "Resident Evil" movies, starting at $1,995.
Coins include a 1938 buffalo nickel for $150. Art includes "Watermelon Jack," an acrylic portrait resembling Jack Nicholson, in the green and pink tones of watermelon, for $30,000.
