"Girls" creator Lena Dunham and her production partner Jenni Konner are getting into the newsletter business.
Yes, it's a business -- with a CEO, editors, advertisers, and affiliate links -- but the women say it's also another outlet for their opinions and ideas.
While "Girls" on HBO is scripted, the free newsletter is a long-form way to "share our voices," Konner told CNNMoney.
The weekly newsletter will be called Lenny and will launch in September. Dunham and Konner invited people to sign up for it on Tuesday.
"We're going digital, Lena and I," Konner said.
Lenny is "the name that people call us by accident all the time on the walkie-talkie" on the set of "Girls."
"It's also the name of an old Jewish man, and we love old Jewish men," she quipped.
Konner said the newsletter is "going to be about feminism and politics and fashion and current events... Talking to our girls, the audience we know to be our girls, girls in their twenties who are looking for a little bit more on the Internet."
She also said "we'll probably go pretty hard at politics," including issues like reproductive rights that the women have spoken about before.
On Tuesday the women announced Jessica Grose, formerly of Jezebel and Slate, as editor-in-chief of the newsletter, and Benjamin Cooley as CEO.
Dunham told Buzzfeed that she wants subscribers who have a wide variety of interests: "People who want to talk about radical politics but also want to talk about fashion and also want to talk about Rihanna, and also understand that all of those things can be happening at the same time."
