Passengers on Southwest Airlines no longer need a credit card to make onboard purchases.
Fliers on Wi-Fi equipped planes will be able to use their Amazon (AMZN) account to buy movies, messaging and Wi-Fi.
Here's how it works: When customers bring up the airline's entertainment portal that streams TV and shows inflight purchase options on their personal devices, they can now use Pay with Amazon to complete a transaction. All they have to do is log in and the credit card connected to the account will be charged.
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"We saw an opportunity to provide something customers are accustomed to using," said Michelle Agnew, spokesperson for Southwest (LUV). "We knew it was something customers would enjoy."
Fliers can purchase Wi-Fi for $8 a day per device, the ability to send text messages for $2 or movies for $5.
About 80% of the Dallas-based airline's fleet is currently equipped for Wi-Fi, according to Agnew.
