This strange electric car has 3 wheels and no roof

This electric car has three wheels and no roof

There are plenty of electric cars on the market right now.

But none of them stand out quite like the new UK1909 vehicle from Morgan Motor.

The kooky three-wheeled vehicle is the niche British automaker's first foray into the electric-powered market after 107 years of business. The car is reminiscent of the company's first model, another three-wheeler that debuted in 1909.

The focus of this car is fun and excitement, and not Tesla-style practicality.

CNNMoney got exclusive access to drive and film the new car near the company's headquarters in Malvern, which is an hour's drive west from William Shakespeare's birthplace, Stratford-upon-Avon.

The topless sports car is remarkably loud for an electric vehicle and produces a satisfying "vroom" that's sure to thrill attention-seeking drivers. (Bystanders were suitably agog during CNNMoney's test drive.)

The UK1909 is not the most powerful car, with just 70 horsepower. And its range (150 miles per charge) is limited by its smaller frame and battery storage capacity.

Morgan cars, which look like they could have been plying England's roads during World War I, are built largely without the assembly line methods and machinery seen at most modern automakers.

electric car uk 1909 morgan
Morgan Motor launched its first electric car this month at the London department store, Selfridges.

The small, family-owned automaker is only producing 19 UK1909s and selling them exclusively at the London department store Selfridges. The price -- £52,500 ($65,300) -- isn't far off what a Tesla Model S goes for in the U.K.

Despite the limited production run, Morgan insists that electric cars will be a key part of its future.

Morgan is investing £6 million ($7.5 million) in electric technology and plans to eventually produce larger four-wheel electric models.

morgan motor car factory
The family-owned Morgan Motor is known for making cars that look like they've driven straight out of a 'Downton Abbey' episode.

It will also use the UK1909 frame -- with different trim and colors -- to make a second electric car, the EV3. Morgan plans to sell 50 EV3s per year, a significant commitment for a company that produces only 850 hand-built cars a year.

"We won't necessarily make a large return on selling [UK1909 and] EV3 vehicles. But in doing this campaign we are exploring what it means to produce these cars," said Morgan's head of design, Jonathan Wells.

"It's a nice way of us gathering momentum as we explore [electric technology] much more significantly further down the line," he said.

electric cars Morgan UK1909
Each UK1909 electric car will be hand-crafted at the Morgan headquarters in Malvern, U.K.

Selfridges, which collaborated on the UK1909 design, is promoting the car's launch by selling a variety of driving accessories to the 19 buyers, including goggles and a scarf crafted by British luxury brand Alexander McQueen.

selfridges morgan motor accessories
British department store Selfridges is selling a range of accessories to drivers who buy the UK1909 electric car.

Morgan is also selling a kids version of the UK1909, which is on display at Selfridges. It's priced as £7,300 ($9,100).

Social Surge - What's Trending




CNNMoney Sponsors

Partner Offers