WALMART NEEDS TO GIVE KIDS MORE CREDIT

We launched tweenland.com - a true tween virtual community - about a month and a half before WalMart spilled out this �thing� - a/k/a "School Your Way" -on their haphazard subdomain. Our stats showed 187,000+ gross visits in the first 14 days post-launch.

Obviously I have motive to pump Tweenland.com. But, the WalMart site is seriously misguided. I'm particularly taken aback by the dude who walks up to the unsuspecting stranger and asks how long his armpit hair is. Cool?

Be on the lookout for a tween-size spoof . . . . I got my wig out.

In reality, activity on our site shows that tweens are funny, polite and interested While our site is fully moderated and constantly monitored, we have had little or no trouble with members or those posing as members.

The kids on our site are actually a good - and growing bunch who know better than to unsuspectingly hand over their demographic and marketing information under the guise of �expressing� themselves..

WalMart ought to take note and give their audience a little more credit.

Tony Zinnanti
Tweenland.com Adult Admin
Paperless Commerce, Inc.
27433 Tourney Road, Suite 160
Valencia, California 91355-5601
E-Mail: adz@paperlesscommerce.com
Telephone: 661.309.3011

It will never fly. Walmart is as Un-hip as you can get and no amount of Windown dressing can change that.

They need to stick to their core market.