Yahoo to arrange marriages in India
If online dating in the U.S. is big, just think of the potential for arranging marriages in India. Alarm:Clock reports this morning that 12% of all Internet users on the sub-continent look for a spouse online -- and it seems Yahoo wants a part of that action. A:C is picking up on news broken by Indian news website ContentSutra yesterday: "Canaan Partners has teamed up with Yahoo to invest $8.6 million in BharatMatrimony." BharatMatrimony, notes Alarm:Clock, is tied for second place in the Indian online-marriage market behind Shaadi.com.

Canaan, a veteran Valley VC operation, was apparently the first investor in Match.com in 1995. That makes sense: if the investment thesis ain't broke, don't fix it. Both blogs also make much of the fact that this is Yahoo's first venture investment in India.

What do you think? Will marriages arranged online work out better than Internet dates?
Posted by Oliver Ryan 9:26 AM 0 Comments comment | Add a Comment

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.