McDonald's pitches geeks - and they're lovin' it
You've got to hand it to McDonald's marketers: They know their audience. And their targeting has gotten really smart. On the ultranerdy Georgia Tech campus in Atlanta, a McDonald's billboard, captured in a Flickr photo, hawks its Dollar Menu to passing engineers-to-be with the message that "Until you can illegally download food, this is your best deal." A Flickr user reports that the ads have also appeared at Northern Illinois University.
The ad brought chuckles to most, though Flickr user Paladin27 commented, "It will be a sad day when piratebay has torrents for Big Macs and McNuggets. :)" Alas, it's unlikely the popular file-download site will offer fast food at broadband speeds anytime soon. But it does raise the question: Should McDonald's be exploring Web-based delivery on college campuses? After all, the late, lamented Kozmo was a big hit among dorm-room dwellers, and pizza was one of the first foods you could order online back in the 1990s. As it turns out, McDonald's Philippines already offers online delivery orders. So what's keeping McDonald's in the U.S. from offering some tasty, hot downloads? thats a good idea...mcdonalds for delivery...the young kids would love that for their birthday parties.
The same thing that stops most new ventures - time and money. McDonald's food pipeline is designed with a maximum 10 minute hold time (and you can definitely tell the difference between a fresh burger and one that's been held for nine and a half minutes), so most food would be too cold to eat by the time it was delivered. There's also the problem of making a profit on delivery at McDonald's margin.
I don't think so.
McDonalds also has a commercial that makes it quite clear geeks are un-desirable. Like eating preservative and hormone laden foods is, but the IT guy isn't. Hmm... to sum it up... fudge fudging McDonalds. :P --Rob 
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