You've got to hand it to McDonald's marketers: They know their audience. And their targeting has gotten really smart. On the ultranerdy Georgia Tech campus in Atlanta, a McDonald's billboard, captured in a Flickr photo, hawks its Dollar Menu to passing engineers-to-be with the message that "Until you can illegally download food, this is your best deal." A Flickr user reports that the ads have also appeared at Northern Illinois University.

The ad brought chuckles to most, though Flickr user Paladin27 commented, "It will be a sad day when piratebay has torrents for Big Macs and McNuggets. :)" Alas, it's unlikely the popular file-download site will offer fast food at broadband speeds anytime soon. But it does raise the question: Should McDonald's be exploring Web-based delivery on college campuses? After all, the late, lamented Kozmo was a big hit among dorm-room dwellers, and pizza was one of the first foods you could order online back in the 1990s.

As it turns out, McDonald's Philippines already offers online delivery orders. So what's keeping McDonald's in the U.S. from offering some tasty, hot downloads?