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TV Guide redesigns web site

And while we're on the television beat: paidcontent.org reports that a new version of TVGuide.com went live this morning complete with "more personalization, expanded broadband, more community options." In short, the old-school brand is struggling valiantly to keep up with YouTube and the rest of the Web 2.0 crowd.

The redesign, overseen by Frog Design and following an earlier upgrade last April, apparently includes celebrity blogs, a new video player, and expanded user forums, not to mention new ad placements. Perhaps most intriguingly, however, is the TV Guide online archive, covering the last 50 years and with "10,000 TV shows, 40,000 movies, 131,000 celeb bios." In a world where our collective TV past is slowly trickling online, TV Guide has all the relevant meta-data.
Posted by Oliver Ryan 10:44 AM 0 Comments comment | Add a Comment

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