BlackPlanet: A potent MySpace rival?
One of the more credible threats to MySpace world domination is Community Connect, the company behind ethnically-targeted social networks like BlackPlanet.com and migente.com. The company hit the media radar in late September when BusinessWeek proclaimed niche networks the "second wave of social networking," and noted that, with an estimated $20 million in revenues, Community Connect could well be the third-largest social network by sales.

This week the company launched music sub-sections on BlackPlanet and MiGente, hoping to exploit their niche advantage. The headline stat is that more than 175,000 Hip Hop artists are already promoting their music on BlackPlanet.com. The Browser doesn't follow the urban music scene as closely as we'd like, but, if we did, we'd no doubt choose BlackPlanet over MySpace for browsing Hip Hop. The same would be true if we were into "Dirty South," which is a sub-genre we'd never heard of until browsing the site this morning.

There's not much blogosphere buzz yet about the new Community Connect initiative, and the content is a bit thin beyond the label-built pages for Diddy and LL Kool J. Still, this sort of move makes sense for Community Connect, and bodes ill for MySpace. As a grizzled vice president of sales at a top media conglomerate once told The Browser: targeted content always wins out over general interest media.
Posted by Oliver Ryan 9:40 AM 3 Comments comment | Add a Comment

I don't think so. Cyworld is the biggest threat to Myspace.
Posted By San Francisco : 4:53 AM  

no, this isn't racism.
where's "WhitePlanet.com" ??

give me a BREAK.
Posted By anonymous, south FL : 7:34 AM  

Everywhere you look, buddy. Everywhere you look.
Posted By Blue, Philadelphia PA : 1:31 PM  

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.