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How NOT to name a Web 2.0 startup....
The fine people at Folksonomy have done a lovely job putting together seven rules for naming your new Web 2.0 company. Our favorite is rule number two:
When Flickr exploded in popularity, quite a few entrepreneurs seemed to think that it set some sort of de facto standard for Web 2.0 naming conventions. It didn't. Naming your service Locatr, Bookmarkr, Zooomr, Preloadr, or Frappr doesn't put you next in line on the Yahoo acquisition queue. Either go for an expensive generic name that accurately describes what you're about, or be creative by choosing an effective and unique name that stands out.For the record, witty posts about web site naming conventions is one of the clearest signs of tech market frothiness. And that's particularly true when names like GreedTube start popping up. While you're on Folksonomy, check out their interview with GreedTube co-founder Noah Hayes. Update: Close readers may have noticed that we didn't actually link to the GreedTube site above. That's because we noticed that it re-directed us to YouTube, and comments on the site suggested that, Google triumph aside, the YouTubers weren't too pleased with the knock-off. We emailed Noah Hayes at Axle Networks to find out more, and he confirmed our suspicions: "I recently received a cease and desist order from Youtube, so the site has been shut down. This probably isn't much of a suprise. However, within the next month, my company will be announcing a new venture which involves user generated content and paid incentives. Unlike GreedTube, we've been working on this new site for a few months now...."We'll keep you posted. -The Mgmt. 
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