CNNMoney.com
Companies Economy International Corrections Pre-market Trading After-hours Trading Winners/Losers/Actives Bonds Currencies Commodities World Markets Money Magazine Real Estate Taxes Jobs Ask the Expert Money 101 Autos Mutual Funds The Help Desk Loan Center Best Places to Live Ask the Expert Ultimate Guide to Retirement Retirement Calculators Best Funds Best Places to Retire Fortune Brainstorm Tech Apple 2.0 Blog Big Tech Blog Sectors and Stocks Tech Talk Resource Guide Small Business Makeovers Questions & Answers Small Business Video 100 Best Places to Launch FSB 100 Fortune Small Business Fortune 500 Brainstorm Tech Investing Management C-Suite Rankings Main Create Portfolio Edit Portfolio Create Alerts Edit Alerts
 
'Tis the season: The deluge of online shopping sites begins
Just in time for the holiday shopping splurge: an excess of new websites to help buyers score the latest deals. BugMeNot, the popular site that lets Web surfers bypass registration forms by offering logins and passwords supplied by other users, is launching RetailMeNot, a site which lists coupon codes for popular e-commerce destinations. And then there's Glimpse, a soon-to-launch shopping portal which carries news about sales, deals, and in-store events at Macy's, Sur La Table and other retailers.

What's behind these sites? The gradual breakdown of e-mail marketing. As fast as offers flood into inboxes, users are hitting the 'delete' button: Only 1 percent of e-mail marketing actually generates a sale these days.

But newcomers like RetailMeNot are entering a crowded field, Digg users are quick to point out. FatWallet, DealCoupon, and other sites have long carried online coupon codes, and currently have vastly more listings than RetailMeNot. RetailMeNot does have BugMeNot's user-friendly reputation behind it, and Glimpse seems more elegant than most sites. (Users may recognize Glimpse as the former domain name of a defunct gay dating service.)

Does elegance or ease-of-use matter? In The Browser's experience, Googling the name of a store and the words "coupon code" reliably knocks a few dollars off the bill, but the website that helped close the deal never gets bookmarked. Both of these websites are going to have a hard tough time becoming one-stop shops.

The Browser's first New Year's prediction: Come 2007, these sites will be more fizzle than sizzle. What do you think?
Posted by Owen Thomas 11:17 AM 2 Comments comment | Add a Comment

I agree with you that after Christmass the interest in the sites will wane .
Posted By Bisi Suwanee Ga : 2:20 PM  

Yes, I agree too. Its only going to be hot around the christmas time. People just do not spend like they use to.
Posted By DK, New York, NY : 2:01 AM  

To send a letter to the editor about The Browser, click hereTop of page

Got a news tip? Send it to The Browser


© 2009 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy
Copyright © 2009 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Intraday data is at least 20-minutes delayed. All times are ET.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Morningstar, Inc..
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.