MySpace advertisers see payoff as users cry "Bah, Humbug!"
Marketwatch's Bambi Francisco dished up some juicy holiday web stats this morning, courtesy of HitWise. Of little surprise: that 25 percent of traffic to online retailers, roughly 19,000 by Francisco's estimates, comes via search engines. Somewhat surprising: even big-name retailers with obvious URLs, like Walmart.com, get a chunk of traffic through search engines. Completing surprising: Social networks like MySpace are now steering members to online retailers. That's good for News Corp.'s Rupert Murdoch, who needs to show that its $580 million bet last year on MySpace generates more than just headlines.

Still, it will be interesting to see how the MySpace ad strategy plays out in the coming months given signs that the mall-like vibe on MySpace is beginning to chafe.

Meanwhile, Hitwise exec Bill Tancer has an interesting list of the top 33 Google properties ranked by their relative market share. At the top, not surprisingly, is the Google home page, which accounts for 78% of Google's traffic. The runner-up, about a marathon-length behind: Google Image Search, at 9.2 percent. And at the bottom? The endearing Google Moon.
Posted by Oliver Ryan 9:10 AM 0 Comments comment | Add a Comment

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.