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Trailing Wal-Mart's scandalized exec
My magazine, Fortune, recently got slagged by the folks at Valleywag for a 2005 article that praised Yahoo CEO Terry Semel for turning the company around and making it a place where advertisers could actually build brands online.

I'm not here to defend the article (which makes many excellent points about online advertising, by the way) but to note another interesting twist: One of Yahoo's biggest fans in the story is Julie Roehm, the freshly ousted head of marketing communications at Wal-Mart. At the time of the story, Roehm was at Chrysler, and she was explaining why the Web in general and Yahoo in particular was a great place to put her ad dollars. Was this story the Fortune equivalent of the Sports Illustrated curse?
Posted by StephanieMehta 10:15 AM 0 Comments comment | Add a Comment

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