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Despite controversy, Snickers Super Bowl ads really satisfy

Hitwise has the hot data on whose Super Bowl XLI ads did the best job of driving traffic to their web sites. Strictly in terms of percentage gain of Internet audience share, top honors go to Snickers whose man-on-man Kiss ad drove a 1478% spike. Keep in mind, however, that the huge increase is coming off a tiny base: on average Snickers.com pulls a meager .006% of the total U.S. Internet audience. True also that the ad seriously aggravated the gay community, and has since been yanked from the airwaves. But you can almost hear the Mars company execs thinking to themselves, "No such thing as bad press."

Meanwhile, second place went to Bud Light whose comparatively mild spot involving axe-wielding hitchhikers managed to drive a neat 656% gain.
Posted by Oliver Ryan 12:39 PM 0 Comments comment | Add a Comment

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