For more than a century, the banana producer was nobody's idea of a role model. Now it's forging new ground in corporate responsibility. (
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The Ecomiles Web portal lets members make charitable contributions for everything they buy online. (
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THE OFFICE PAPER IN YOUR recycling bin could soon end up back on your desk--reincarnated as a Starbucks cup. The $6.4 billion coffee colossus is now unveiling the world's first recycled beverage cup, made from 10 percent postconsumer fiber. That might sound like a small step, but it's actually the result of a 10-year odyssey littered with rejected designs and culminating in approval from the Food and Drug Administration. Without the FDA's OK, companies until now were wary of letting recycled pulp come into direct contact with food or beverages. "Starbucks has cleared a huge hurdle," says Victoria Mills, a project manager at nonprofit group Environmental Defense, which worked with Starbucks on the project. "We hope other large chains follow suit." (
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With entrepreneur Scott Johnson at its helm, the Myelin Repair Foundation is pursuing a multiple sclerosis cure with all the gusto of a startup. (
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Dan Feshbach's animated educator helps children overcome learning disabilities. (
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Geekcorps volunteers help developing nations move closer to technology's leading edge. (
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A partnership between BP and celebrities is helping low-income families go green. (
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Software company Blackbaud is the matchmaker of the nonprofit world. With a suite of data-mining software and services called Blackbaud Analytics, the for-profit firm helps organizations in need of cash find the donors most willing to cough it up. Its sophisticated statistical model sifts through financial data--everything from donors' stock filings to their charitable and political contributions--and predicts who is likely to give more. "There's hidden gold in every database," says Charlie Cumbaa, VP for products and services at Blackbaud, based in Charleston, S.C. (
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Commuting to a job can be a pricey proposition these days. To ease the pain, three major companies are awarding cash bonuses to employees who buy fuel-efficient cars. (
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Bottled water everywhere, but which brand to drink? Ethos Water wants to help consumers choose by tapping into their consciences. Founded in 2002 and acquired by Starbucks in April, Ethos donates 5 cents for every bottle it sells to help bring clean water to developing countries. According to Unicef, an estimated 4,000 children die each day from a lack of clean water. "It's arguably the world's largest public-health crisis," says Ethos co-founder Peter Thum. (
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Want a guilt-free alternative to Indian outsourcing? You might follow the lead of MIT and the Soros Foundation. Both are clients of Digital Divide Data, a nonprofit based in New York and Phnom Penh, Cambodia. The company hires skilled, unemployed, often disabled workers in Cambodia and Laos and pays them $75 a month--not bad in places where the average annual income is just $400. Meanwhile, its clients get a competitively priced data-entry service and the assurance that workers are being treated fairly. "We want to build tech sectors in Cambodia and Laos," says Digital Divide CEO Jeremy Hockenstein. "And we want to show that it can be done in a way that's both profitable and socially responsible." (
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