Scion is targeted at the young, thrifty and hip. The cars are simple, not terribly powerful and made to be easily customized. To maintain maximum flexibility, Scions are rarely sold off the dealer's lot. Most are held at the port until a customer has signed an order, That way, whatever add-ons or decals the customer wants can be put on right before delivery.
The tall, boxy Scion xB is the most popular model and the most instantly recognizable to American consumers. The version shown here is the xB Release Series 4.0 which features color-shifting paint.
