New York Auto Show: Best of the All-star Car Blog

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Good Will Hyundai
Good Will Hyundai
Submitted by Karl Brauer, Edmunds.com

If a 300-plus horsepower V8, rear-wheel drive, a 6-speed automatic transmission and radar cruise control don't sound like something you'd find at the local Hyundai dealership - well, you don't know the new Hyundai.

The Concept Genesis that Hyundai unveiled at the New York Auto Show today puts the rest of the auto industry on notice - this company ain't just about inexpensive economy sedans and SUVs anymore. Aimed squarely at luxury cars like the 5 Series and E-Class, the production version should be priced closer to the Chrysler 300 , meaning around $30,000.

Breaking out of your "assigned" market in the auto industry isn't easy, and it isn't always successful (did someone just say "Phaeton"?). But if you build a solid product and offer it at a highly competitive (or just plain cheap) price, buyers will materialize (did someone else just say "LS400"?). I think the Genesis will prove more like the Lexus than the Volkswagen in terms of its success. We'll know soon enough....

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.