Scion executives insist that they are absolutely not trying to appeal to a new or different demographic. They still want to sell cars to trend-setting young people in urban areas.
Nevertheless, even the current Scion xB manages to find buyers outside of that narrow demographic. A lot of people can find a reason to buy a fuel-efficient vehicle with SUV-style utility. With its quieter, smoother ride, more stable handling and more storage space, it's hard to believe the new Scion xB won't reach outside the ranks even more.
