Real car designers go Hot Wheels

Mattel invited car designers who usually work on big cars to try their hand at the tiny one-buck-each variety. See the results here, then in toy stores soon.

Ford Gangster Grin
Hot Wheels Design Challenge
Ford Gangster Grin
Designer: Steve Gilmore

Gilmore was one of two winning designers with previous Hot Wheels experience. He interned there while in college.

The Gangster Grin had been living inside his head for years, Gilmore said, waiting for an opportunity to come out.

The bullet shape in the center of the car's grill was inspired by a similar shape on a 1949 Ford. The overall shape of the car was inspired by customized Mercury cars of the 1950s.

Other designers looking over his shoulder as he worked suggested the evil-looking car had a "grin" to it, which inspired the name.

Although it looks impossibly low, the Gangster Grin passes Hot Wheels' loop test.


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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.