Famous example: Master inventor and marketer Ron Popeil
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Infomercial spokesperson/celebrity pitchman
Lend personal imprimatur to sell crap in paid programming time.
$$: Millions! Billions! Hundreds of thousands sold! Not available in any store!
The upside: Free stuff, big money, unless you're the nodding dummy tasting the perfectly grilled chicken, then my guess is all you're getting is scale plus perfectly grilled chicken.
The downside: Terminal loss of self-respect.
The dark side: Electric antiwrinkle mask gets wet and sears your face off.