Famous example: Robert Novak
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Occupy a seat at any available table.
$$: $125,000 for your punditry, which is usually a line extension of your other pontification ventures.
The upside: A little knowledge goes a long way.
The downside: Having to see yourself on television is not always pleasant, because you're not very attractive.
The dark side: Having to get up at 5 a.m. to do a five-minute pop on Fox and Friends.