Arguably the No. 1 bullshit artist on the planet
$$: No one really knows.
The upside: Your name is imprinted on everything you eat, live in, travel in, do your business in.
The downside: Idiots make fun of your beautiful orange hair.
The dark side: Must refer to everybody as "Baby."
How to get it: Purport to be doing great no matter how things are actually going; borrow money when you need to.