French clothier Shai
Sex sells. Or does it?
"People are looking at us, but it takes time for people to come in and buy."
-- Alexandre Maisetti, founder of French clothing company Shai, on the results of a series of online commercials featuring porn stars clad in, and later removing, the company's $100 T-shirts.
Maisetti says the ads brought 2 million visitors to Shai's website within four months, but concedes that few went on to purchase apparel.