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Hunt for Hoffa?! See which companies had trouble coming up with the right message.
Sex sells. Or does it?
French clothier Shai
Sex sells. Or does it?
"People are looking at us, but it takes time for people to come in and buy."

-- Alexandre Maisetti, founder of French clothing company Shai, on the results of a series of online commercials featuring porn stars clad in, and later removing, the company's $100 T-shirts.

Maisetti says the ads brought 2 million visitors to Shai's website within four months, but concedes that few went on to purchase apparel.

GM

Spirit

Sony

Fiji

McDonald's

Wal-Mart

Wal-Mart

Microsoft

Trading-
Markets

Heart Attack Grill

Meat Art

Paris Hilton

Disney

Wal-Mart

Golden State

DDS Media

TextTrust

CIA

Jessica Simpson

Wal-Mart

McDonald's

Shai

Wal-Mart

AussieBum

Eisner

Tesco

Spin Master

Hasbro
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