Hunt for Hoffa?! See which companies had trouble coming up with the right message.
Mirror, mirror on the wall, who's the most self-deluded of them all?
Michael Eisner
Mirror, mirror on the wall, who's the most self-deluded of them all?
"The amount of brand extension that you have done is awesome.... I felt like I was looking in through a screened mirror."

-- Former Disney CEO Michael Eisner, to guest Martha Stewart during a taping of his one-hour monthly CNBC talk show, "Conversations With Michael Eisner."

Eisner's latest brand extension has come up a wee bit short of awesome: Its debut episode in March received a rating of zero.

GM

Spirit

Sony

Fiji

McDonald's

Wal-Mart

Wal-Mart

Microsoft

Trading-
Markets

Heart Attack Grill

Meat Art

Paris Hilton

Disney

Wal-Mart

Golden State

DDS Media

TextTrust

CIA

Jessica Simpson

Wal-Mart

McDonald's

Shai

Wal-Mart

AussieBum

Eisner

Tesco

Spin Master

Hasbro
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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.