Hunt for Hoffa?! See which companies had trouble coming up with the right message.
Mirror, mirror on the wall, who's the most self-deluded of them all?
Michael Eisner
Mirror, mirror on the wall, who's the most self-deluded of them all?
"The amount of brand extension that you have done is awesome.... I felt like I was looking in through a screened mirror."

-- Former Disney CEO Michael Eisner, to guest Martha Stewart during a taping of his one-hour monthly CNBC talk show, "Conversations With Michael Eisner."

Eisner's latest brand extension has come up a wee bit short of awesome: Its debut episode in March received a rating of zero.

GM

Spirit

Sony

Fiji

McDonald's

Wal-Mart

Wal-Mart

Microsoft

Trading-
Markets

Heart Attack Grill

Meat Art

Paris Hilton

Disney

Wal-Mart

Golden State

DDS Media

TextTrust

CIA

Jessica Simpson

Wal-Mart

McDonald's

Shai

Wal-Mart

AussieBum

Eisner

Tesco

Spin Master

Hasbro
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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.