When it comes to crossing the line, bold-faced names rarely disappoint.
Sex sells. Or does it?
French clothier Shai
Sex sells. Or does it?
"People are looking at us, but it takes time for people to come in and buy."

-- Alexandre Maisetti, founder of French clothing company Shai, on the results of a series of online commercials featuring porn stars clad in, and later removing, the company's $100 T-shirts.

Maisetti says the ads brought 2 million visitors to Shai's website within four months, but concedes that few went on to purchase apparel.

Paris Hilton


Nursery school

PBS Kids

Goldman Sachs


New Lenox

Jessica Simpson

Time Warner

Home Depot


Imagination 69


Spin Master


Richard Hatch


Greenville Drive

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