You gotta admit, it's a brilliant way to introduce their latest flavor, Tutti Frutti Destituti.
Ice cream maker Ben & Jerry's partners with an Amsterdam charity run by nuns to give free jackets to the homeless. One catch: The jackets advertise B&J ice cream on the back. Says Erwin van der Laan, a spokesman for the firm that helped arrange the ads, "You have to see this as something they're doing to repay the nuns, something that they're proud of."