Remember these dumbest moments? Here are some of the highlights of stupidity in 2004.
Grand Prize Winner, Dumbest Moment Of 2004
Grand Prize Winner, Dumbest Moment Of 2004
Defrauding investors is sooooooo 2002. These days it's all about hosing your customers.
When you're a bike-lock maker whose slogan is "Tough World, Tough Locks," it doesn't get much tougher than finding out that most of the locks you've been making for the last 30 years can be picked with a Bic pen. That, sadly, is what happens to Ingersoll-Rand subsidiary Kryptonite in September, after bloggers begin posting videos showing just how easy it is to pop open the company's ubiquitous U-shaped locks. Still in denial four days after the hullabaloo begins, spokeswoman Donna Tocci says that the locks nonetheless provide "an effective deterrent against theft" and that Kryptonite will speed up deliveries of new, Bic-proof locks to stores. Unsatisfied, bloggers continue to rail at the company until it finally agrees to exchange the old locks for new ones, at an estimated cost of $10 million. Um ... make that at least $10 million: In December the company explains that the process of manufacturing and shipping the 100,000 replacement locks is taking longer than expected. In the meantime, many dealers receive no shipments of new locks, costing Kryptonite as much as $6 million in sales.

1

2

3

4

5

6

7

8

9
101 Dumbest Moments in Business The boors, buffoons, and blunderers of 2006. (more)
10 Grand-prize winners From layoffs gone bad to customers gone mad, these companies outshined the competition. (more)
Dumbest Moments of 2003 Remember these dumbest moments? Here are some of the highlights of stupidity in 2003. (more)
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.