As part of a cross promotion with the NBC TV show The Apprentice, GM launches a contest to promote its Chevy Tahoe SUV. At Chevyapprentice.com, viewers are given video and music clips with which to create their own 30-second commercials.
Among the new Tahoe ads that soon proliferate across the Web are ones with taglines like "Yesterday's technology today" and "Global warming isn't a pretty SUV ad - it's a frightening reality."
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Then again, viral marketing can be screwed up in English too...
|  See the video, test your Dumbest knowledge, and check out our 'Sex, drugs, and celebrities' gallery. (more)  Business 2.0's Owen Thomas and comedian Mo Rocca discuss some of the '101 Dumbest Moments in Business.' (more)  |
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