Then: We only viewed your site three times

"I only flew Concorde three times, and they were all special offers."
--Kajsa Leander, co-founder of Boo.com - which spent $135 million in two years before going bankrupt - countering charges in a book by Swedish journalist Gunnar Linstedt that her firm spent too extravagantly.

Now: We'll believe it when we see it

Boo.com cranks up the buzz machine in early 2006 with promises of a summer relaunch. Proclaiming "Boo.com is back," the site still shows no sign of a renaissance. But it is collecting your name and email address if you want to keep tabs on its progress.