Loopt offers around-the-clock friend tracking. Cell-phone customers are using Loopt to let their buddies see their locations. It's already a hit with some 100,000 Boost Mobile subscribers who want to know not just what their posse is up to but where it's at.
Funding: $5 million (New Enterprise Associates, Sequoia Capital)
Founder & CEO: Sam Altman (shown right)
Headquarters: Palo Alto, Calif.
Employees: 18
Founded: 2005
Business model: Advertising, subscription
Bragging rights: Partnership with Sprint
Next up: Signing up sponsors; in talks with second U.S. carrier
Contact: Bizdev@loopt.com
Tell us what you think about our 25 startups to watch: Are any of them the next YouTube or MySpace?
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|  Why does Business 2.0 name Revision3 a startup to watch? Its popular online show, 'Diggnation,' says it all. (more)   Tech startups are finally returning to Wall Street - and here are six that are likely to cash in. (more)  These futuristic projects promise to make the world greener, while making entrepreneurs some green. (more) |
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