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Bottom Line Design Awards

Beauty is more than skin-deep. The winners of the third annual design competition presented by Business 2.0 Magazine and Frog Design are also versatile, elegant, eco-friendly, and - most important - successful.

A superior grind
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A superior grind
In consumer tests, people thought the Evolution's whisper-quiet motor meant it was not up to the job. So designers clothed the unit in rugged stainless steel to exude power. "This shows how to bring anthropological studies and realistic usability tests into design," judge Marissa Mayer says.

PRODUCT Evolution Excel

MANUFACTURER InSinkErator

DESIGNER Continuum

BOTTOM LINE Too soon to tell, but the $300 Evolution commands a premium: the average garbage disposal costs about $125.

Click here to meet the judges


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