Secrets of the fastest-growing techs

No. 43 on Business 2.0's list of the 100 fastest-growing technology companies:

Heavy competition from Blockbuster Online may have dinged Netflix's profits, but it hasn't put a dent in CEO Reed Hastings's ambitions. With 7 million subscribers, he's got a 2-to-1 lead over the competition, and Hastings believes Netflix can continue to grow its DVD-rental business while moving into Internet video.

On picking the right name for the company: Ten years ago, when we were trying to come up with the name for the company, we debated between Netflix and DVD By Mail. The last ten years have really been the DVD-by-mail phase for us. We've been able to break through into this next era. It won't happen overnight, but we have a great position because of our large subscriber base and our passion and experience with this market. The one thing I'm not satisfied with is that the content is a little bit light. We have about 2,000 TV episodes and movies. We want to add another 5,000 by the end of the year.

On staying focused: We almost expanded to the U.K. three or four years ago, and we ended up not doing that. We spent a year getting ready for a launch, and then stopped it. It's always more fun if you're a global company; right now we're only in the U.S. We just decided we should concentrate in the U.S. and become great here in online video, rather than spreading ourselves too thin.

On what's coming next for online video: The first stage, which we offer today, is online video on a PC. It's like YouTube in its ease of use, but with full DVD video quality. The second stage is getting the Internet to the television, so that if you have a nice home theater system, you'll be able to watch online video right on that. It's something we're very interested in, and we're continuing to research and work with a range of partners.