Ripping up the rules of management

Meet Business 2.0 Magazine's contrarians, 11 business leaders who achieved success by zigging while the rest of the world zagged.

"Give people a second chance" -- George Zimmer, founder, Men's Wearhouse
Since starting the first Men's Wearhouse (MW) clothing outlet in Houston in 1973, George Zimmer has followed a low-cost contrarian formula. He shuns glitzy retail areas and malls, preferring to open stores in outdoor plazas. He even stars in his own TV commercials. "I have more belief in my company than anyone else," Zimmer says. "So why hire an actor?" Why indeed. Since going public 15 years ago, Men's Wearhouse has grown its annual profit from $5.9 million to $149 million.

One more contrarian thing: It is Zimmer's policy that no employee or interviewee will ever undergo a criminal background check. Conventional retail wisdom says this guarantees petty larceny on a grand scale. In fact, the company loses a mere 0.4 percent of revenue to theft, way less than the typical 1.5 percent loss suffered by big retailers

"I don't trust the U.S. justice system to get it right," says Zimmer, who is himself a recovering alcoholic. "I'd rather make my own decisions, and I believe in giving people a second chance."

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.