The 50 Who Matter Now

In our second annual ranking, Business 2.0 has compiled an unabashedly subjective list of people, products, trends, and ideas that are transforming the world of business.

Sam Zell
Sam Zell
Real estate magnate and media kingpin

Rank: 40

Why he matters: The Chicago billionaire is betting big against the Internet. Zell, 65, discovered his entrepreneurial spirit as a child, buying Playboy magazines downtown and reselling them for a profit in the suburbs. He went on to make a fortune in real estate, buying cheap and selling dear.

Today he's looking at undervalued property in the most unlikely of places: print media. First, Zell bought the Tribune Co., which owns the Chicago Tribune and the Los Angeles Times. Then he picked a fight with Google News, suggesting that the headline aggregator might have to start working for a living if newspapers like his decide to shut off the spigot of free news. Apostasy! But what if he's right?

Adelson

Calacanis

Bianchini

Iacobucci, Raburn

Graham

You

Williams

Musk

Melton

O'Reilly

Edmond

Zell

Huffington

Fake Steve Jobs

Walsh

Draft

Zuckerberg

Branson

Nooyi

Ambani bros.

Phillips

Negroponte

Hundt

Friis, Zennstrom

Cogan

Rosedale

Fadell

Kao

Arrington

Stephenson

Miyamoto

Eberhard

Agile software

Li

Diller

Chizen

Hurd

Wales

Bezos

McAndrews

Watanabe

Chambers

Schwarzenegger

Decker

Murdoch

Jacobs

Moritz

Private equity

Jobs

Google trio
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