The 50 Who Matter Now

In our second annual ranking, Business 2.0 has compiled an unabashedly subjective list of people, products, trends, and ideas that are transforming the world of business.

Janus Friis and Niklas Zennstrom
Janus Friis and Niklas Zennstrom
Co-founders, Skype and Joost

Rank: 27

Why they matter: Call them the Disruptive Duo. First they undermined the music industry by unleashing the Kazaa file-sharing network. Then they rattled the telephone industry by creating Skype, a free Internet phone network.

Now Friis and Zennstrom are ready to reinvent the TV industry with Joost, a full-screen, peer-to-peer TV network that you can watch on your laptop. With 150 channels available and more on the way, Joost is the anti-YouTube: All the video, from anime to CSI, is created by entertainment pros. More than 500,000 beta users signed up before Joost even opened its doors to the general public, and big-name advertisers -- Coca-Cola, Nike, Sony -- are lining up to become sponsors. TV may never be the same.

Adelson

Calacanis

Bianchini

Iacobucci, Raburn

Graham

You

Williams

Musk

Melton

O'Reilly

Edmond

Zell

Huffington

Fake Steve Jobs

Walsh

Draft

Zuckerberg

Branson

Nooyi

Ambani bros.

Phillips

Negroponte

Hundt

Friis, Zennstrom

Cogan

Rosedale

Fadell

Kao

Arrington

Stephenson

Miyamoto

Eberhard

Agile software

Li

Diller

Chizen

Hurd

Wales

Bezos

McAndrews

Watanabe

Chambers

Schwarzenegger

Decker

Murdoch

Jacobs

Moritz

Private equity

Jobs

Google trio
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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.