CEO, aQuantive
Rank: 11
Why he matters: Does Microsoft still matter? The Vista operating system was greeted with a yawn, and the Zune MP3 player hasn't fared much better. But things may get interesting now that McAndrews has sold digital ad firm aQuantive to Redmond for $6 billion and will come aboard to help Gates & Co. take on Google in the online-ad game.
At Microsoft, McAndrews will be armed with a new weapon: Riax, a cutting-edge system for tracking the effectiveness of ads on rich-media sites. It's a proprietary tool he developed at aQuantive -- and something Google can't yet match.
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Brian McAndrews |  Meet 50 Who Matter winner Gina Bianchini. Her site, Ning, lets anyone be a social networking mogul. (more)  |
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© 2008 Cable News Network. A Time Warner Company ALL RIGHTS RESERVED.
Terms under which this service is provided to you. Privacy Policy
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* : Time reflects local markets trading time.† - Intraday data delayed 15 minutes for Nasdaq, and 20 minutes for other exchanges.• Disclaimer
| Copyright © 2008 BigCharts.com Inc. All rights reserved. Please see our Terms of Use. MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc. Intraday data delayed 15 minutes for Nasdaq, and 20 minutes for other exchanges. All Times are ET. Intraday data provided by ComStock, an Interactive Data Company and subject to the Terms of Use. Historical, current end-of-day data, and splits data provided by FT Interactive Data. Fundamental data provided by Hemscott. SEC Filings data provided by Edgar Online Inc.. Earnings data provided by FactSet CallStreet, LLC. |