Top 10 product hits - and misses

The hype surrounding the iPhone is hardly unique. Splashy product launches are a time-honored tradition in the American marketplace -- and so are the stunning flops that sometimes follow. Here's a look at some of the more noteworthy hits and misses.

Microsoft Zune
Microsoft Zune
Microsoft has played catch-up in more product categories than it cares to admit. Some campaigns -- Xbox and Internet Explorer -- have been successful. But despite some serious marketing dollars, its portable Zune MP3 player, launched in November 2006, was not one of them. Microsoft tried to make Zune's ability to wirelessly exchange songs with other Zune's a selling point. But that kind of connectivity isn't much fun if you can't find anyone else who owns the player.

While rival iPod was an in-house production at Apple, Microsoft tried to get away with simply reworked Toshiba's Gigabeat S MP3 player, which was already on the market. Consumers weren't fooled.

Nintendo Wii

Tickle Me Elmo

MINI Cooper

iRobot Roomba

Ford Mustang

Apple Newton

Toyota Crown

New Coke


Microsoft Zune
How to buy an iPhone "Don't go to an Apple store," Steve Jobs famously advised Arianna Huffington last month. "It will be a madhouse there." (more)
The iPhone's accessories If the iPod is any indication, accessories for the new Apple cell phone are about to become a huge business. (more)
10 picks for the iPhone-phobic Tired of all the hoopla over the new Apple cell phone? Just looking for something different? These are worthy alternatives. (more)