Top 10 product hits - and misses

The hype surrounding the iPhone is hardly unique. Splashy product launches are a time-honored tradition in the American marketplace -- and so are the stunning flops that sometimes follow. Here's a look at some of the more noteworthy hits and misses.

Microsoft Zune
Microsoft Zune
Miss
Microsoft has played catch-up in more product categories than it cares to admit. Some campaigns -- Xbox and Internet Explorer -- have been successful. But despite some serious marketing dollars, its portable Zune MP3 player, launched in November 2006, was not one of them. Microsoft tried to make Zune's ability to wirelessly exchange songs with other Zune's a selling point. But that kind of connectivity isn't much fun if you can't find anyone else who owns the player.

While rival iPod was an in-house production at Apple, Microsoft tried to get away with simply reworked Toshiba's Gigabeat S MP3 player, which was already on the market. Consumers weren't fooled.

Nintendo Wii

Tickle Me Elmo

MINI Cooper

iRobot Roomba

Ford Mustang

Apple Newton

Toyota Crown

New Coke

Segway

Microsoft Zune
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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.