Top 10 product hits - and misses

The hype surrounding the iPhone is hardly unique. Splashy product launches are a time-honored tradition in the American marketplace -- and so are the stunning flops that sometimes follow. Here's a look at some of the more noteworthy hits and misses.

MINI Cooper
MINI Cooper
Americans have had a stormy relationship with small cars, and the UK's Mini was hardly a runaway hit when it was introduced in the U.S. in the `60s. So when BMW bought the brand in 2000 and announced that it would relaunch the car in the United States (and rename it the upper-case "MINI"), it definitely didn't look like a sure-thing hit to auto enthusiasts.

The MINI has zoomed past expectations, racking up a million sales in its first six years. "They did a really smart launch, playing off of the nostalgia for the brand and targeting young urban professionals," said Hall. "They worked really hard to create viral awareness."

Nintendo Wii

Tickle Me Elmo

MINI Cooper

iRobot Roomba

Ford Mustang

Apple Newton

Toyota Crown

New Coke


Microsoft Zune
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