Top 10 product hits - and misses

The hype surrounding the iPhone is hardly unique. Splashy product launches are a time-honored tradition in the American marketplace -- and so are the stunning flops that sometimes follow. Here's a look at some of the more noteworthy hits and misses.

iRobot Roomba
iRobot Roomba
Hit
The hands-free robot vacuum was an unlikely candidate to sweep the nation when it launched in 2002, but savvy marketing made the little round picker-upper a hit. Manufacturer iRobot made a point to tout its history producing robots for the U.S. Army, and that military pedigree, in addition to the Roomba's self-cleaning modus operandi, intrigued consumers. "They reached the influencers very well," said Hall. "Then they lowered the prices from there to reach the masses."

A Roomba may take a while longer to clean than the average person with a vacuum (we still can't produce robots as smart as your average vacuum operator), but people just love having clean rugs when they came home. More recently, iRobot introduced the Scooba, which washes floors.

Nintendo Wii

Tickle Me Elmo

MINI Cooper

iRobot Roomba

Ford Mustang

Apple Newton

Toyota Crown

New Coke

Segway

Microsoft Zune
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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.