Top 10 product hits - and misses

The hype surrounding the iPhone is hardly unique. Splashy product launches are a time-honored tradition in the American marketplace -- and so are the stunning flops that sometimes follow. Here's a look at some of the more noteworthy hits and misses.

Toyota Crown, aka The Toyopet
Toyota Crown, aka The Toyopet
Miss
Toyota is now the world's largest car maker, and a top-seller in the U.S. but it's first foray into the American market fell very flat. After 20 years of success in Japan, in 1957 Toyota brought its first model to the U.S., the Crown, nicknamed the "Toyopet." The diminutive car was selling well in Japan, so executives figured it would cross over to American audiences.

"We took our chances and began exporting to the U.S. in order to stake our claim," said former Toyota Chairman Eiji Toyoda. "But the reception was horrible. To begin with, the car didn't have enough power to travel on high-speed roads." A mere 50 years later, Toyota recently surpassed Ford as the numbr two U.S. automaker.

Nintendo Wii

Tickle Me Elmo

MINI Cooper

iRobot Roomba

Ford Mustang

Apple Newton

Toyota Crown

New Coke

Segway

Microsoft Zune
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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.