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Product design, nature's way

Eons of evolution have honed plant and animal life into the most intricately engineered things on the planet. Now a new breed of inventor is reverse-engineering Mother Earth's marvels and turning them into remarkable real-world products.

By Ethan Watters, Business 2.0 Magazine
A new way to see the light
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A new way to see the light
The inventor: Mark MIles

The company: Qualcomm

The innovation: Glare-proof displays for mobile phones

The inspiration: The reflective properties of butterfly wings

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2013 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2013 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2013. All rights reserved. Most stock quote data provided by BATS.
© 2013 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy. Ad choices .