How to go public

Your startup's business is booming -- but do you have what Wall Street is looking for? Steve Goldman, IPO guru and CEO of Isilon Systems, has five tips to get you ready for a market debut.

Get your story straight
Get your story straight
To sharpen its public message, Isilon turned to Jerry Weisman, a former television producer who teaches executives to talk persuasively to Wall Street. (Weisman's client list has included top brass at Cisco, Intel, and Microsoft.) Goldman spent three days with Weisman, learning how to tell a story that resonated with investors -- one with a happy ending that goes "ka-ching."

"In business, people are taught to spew a lot of facts and figures," Goldman says. "Coaching helped us to elevate our message and tell it in a way where the big opportunity was easy to understand."

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.