How to go public

Your startup's business is booming -- but do you have what Wall Street is looking for? Steve Goldman, IPO guru and CEO of Isilon Systems, has five tips to get you ready for a market debut.

Prepare for the hard question
Prepare for the hard question
The biggest argument against taking Isilon public was that, despite healthy sales, the company had yet to show a penny of profit. Goldman confronted the issue directly.

"The profitability issue came up a lot with the bankers and analysts," he says. "The only reason we're not profitable yet is that we're investing further in sales and marketing to capture that bigger opportunity. We believe we will be profitable in the second half of this year."





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