Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

How to go public

Your startup's business is booming -- but do you have what Wall Street is looking for? Steve Goldman, IPO guru and CEO of Isilon Systems, has five tips to get you ready for a market debut.

Prepare for the hard question
Prepare for the hard question
The biggest argument against taking Isilon public was that, despite healthy sales, the company had yet to show a penny of profit. Goldman confronted the issue directly.

"The profitability issue came up a lot with the bankers and analysts," he says. "The only reason we're not profitable yet is that we're investing further in sales and marketing to capture that bigger opportunity. We believe we will be profitable in the second half of this year."





50 Who Matter Now Our unabashedly subjective list of people, products, trends, and ideas that are transforming the world of business. (more)
Next Net 25 It's getting crowded on the Web 2.0 frontier. We highlight the newcomers most likely to strike gold in 2007. (more)
America's hottest jobs The great American hiring boom is slowing, but a few choice regions will stay red-hot. You just have to know where to look. (more)