Mobagetown is a Japanese social network centered on casual mobile gaming. The site uses free games and customizable personal avatars to draw users in. Members can spend virtual cash called Moba Gold on primping and preening their avatars, but there's a catch: Moba Gold is earned from watching ads, many of which are for services and products provided by Mobagetown parent company DeNA Co.The site's growth has been meteoric, hitting 4 million users this March.
CEO: Tomoko Namba
Funding: Owned by Japan's DeNA Co.