CEO: Reman Child and Shawn Gupta (founders)
Disruption: Simple, straightforward financial planning
Disrupted: Today, makers of personal finance software. Tomorrow, the credit industry
Combine the utility of software like Quicken with the social power of Web 2.0, and you have Expensr - a free online service that tracks your budget and spending habits, then shows you how you're doing compared to your peers. "That's the idea behind the social network," says co-founder Shawn Gupta, "to help you do better by making you aware of what other people like you are doing."